Lobbying power of Amazon, Google and Co. continues to grow

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Big Tech spends 113 million euros per year on lobbying in Brus­sels

The digi­tal industry spends more than 113 million euros on lobbying in Brus­sels – a huge incre­ase since 2021. This is shown by the upda­ted figu­res of the study we publis­hed with Lobby­Con­trol in 2021 on the lobbying power and influ­ence of digi­tal corpo­ra­ti­ons.

This arti­cle was writ­ten and origi­nally publis­hed by Lobby­Con­trol.

Two years ago, Lobby­Con­trol and CEO publis­hed a report on the power of the digi­tal industry, which for the first time traced the lobbying acti­vi­ties of tech corpo­ra­ti­ons in detail. We have upda­ted the data and figu­res and find that Big Tech’s lobbying power conti­nues to grow: From 97 to 113 million euros per year – a 16.5 per cent incre­ase compa­red to 2021.

Amazon, Google and Co. remain at the top

A total of 651 compa­nies and asso­ci­a­ti­ons are trying to influ­ence the EU in the digi­tal economy sector. Howe­ver, the large tech corpo­ra­ti­ons such as Google, Amazon and Meta are prima­rily respon­si­ble for the incre­ase in lobby spen­ding: the top 10 digi­tal corpo­ra­ti­ons alone spend a total of €40 million on lobbying. That’s more than a third of the total sector’s spen­ding.

Despite a slight incre­ase in the number of compa­nies, Big Tech conti­nues to domi­nate the sector: while 75 per cent of compa­nies spend less than 200,000 euros on lobbying and 25 per cent of them even less than 5,000 euros, at the top end, the tech giants have in some cases more than doubled their spen­ding.

Meta has highest lobby spen­ding and most lobbyists

The company with the highest lobby spen­ding is Meta, formerly Face­book: The group has incre­a­sed its spen­ding from 5.75 million euros in 2021 to 8 million euros today, putting it at the top of the EU’s trans­pa­rency regis­ter of all compa­nies. Apple follows behind: the group doubled its lobby spen­ding from 3.5 to 7 million euros. Semi­con­duc­tor manu­fac­tu­rer Qual­comm’s spen­ding also grew signi­fi­cantly since 2021: with an incre­ase from 1.75 to 4 million euros, it repla­ces Huawei in fifth place in the ranking.

Meta is also at the top in terms of the number of lobbyists: with 17.05 full-time equi­va­lents (FTEs), Meta repla­ces Huawei (11 FTEs). It is follo­wed by compa­nies such as Intel (10 FTEs) and IBM (7.25 FTEs). In addi­tion, Google (from 5.5 to 8.7 FTEs), Amazon (from 5 to 8 FTEs) and Apple (from 4.5 to 7.5 FTEs) also employ more lobbyists than they did in 2021. As a result, Big Tech is getting stron­ger – not only in terms of its lobby spen­ding, but also the number of lobbyists it employs.

Imba­lan­ces worsen

Apart from the huge incre­ase in lobbying budgets, the compa­nies with the highest spen­ding remain largely the same as in 2021. Newco­mers to the top 10 are the tele­com­mu­ni­ca­ti­ons compa­nies Tele­fo­nica (from 1.5 to 2 million euros) and Deuts­che Tele­kom (from 1 to 2 million euros), which have greatly incre­a­sed their lobbying spen­ding compa­red with 2021. Overall, the figu­res clearly show that the imba­lan­ces within the sector have worse­ned, and that lobby power is concen­tra­ted even more than before among the large corpo­ra­ti­ons.

Chinese Big Tech still far behind US groups

Geograp­hi­cal imba­lan­ces also remain: Just under 20 per cent of the compa­nies lobbying on behalf of the digi­tal economy in the EU are head­quar­te­red in the US. The shares for Euro­pean coun­tries such as Germany, France, and the UK have decli­ned only slightly and are each at around 10 per cent. The share of compa­nies from China remains low (< 1 per cent). Big Chinese tech groups such as TikTok (€900,000) and Alibaba (€600,000) are also repre­sen­ted in the upper range, but do not spend as much as their U.S. coun­ter­parts.

Limi­ting the power of Big Tech

Overall, the compa­ri­son with 2021 shows that Big Tech compa­nies are using more and more resour­ces to try to influ­ence EU policy in their favor. The incre­a­sed lobbying is not least rela­ted to the enor­mous work­load of legis­la­tion in the digi­tal sector. In addi­tion to the Digi­tal Markets Act (DMA) and the Digi­tal Servi­ces Act (DSA), for exam­ple, the use of arti­fi­cial inte­lli­gence is currently being regu­la­ted by law. In order to limit the lobbying power of Amazon, Google an Co., we there­fore need stric­ter rules against unila­te­ral lobbying at the EU level, but also an ambi­ti­ous appli­ca­tion of the Digi­tal Markets Act (DMA) to deci­si­vely limit the econo­mic mono­poly power of digi­tal corpo­ra­ti­ons.

2021 data update

A lot has chan­ged in the digi­tal sector in two years. To capture these chan­ges, we have upda­ted the data collec­ted in 2021 using our online data tool www.lobby­facts.eu (as of August 2023).  We have remo­ved smaller compa­nies that are now no longer in the trans­pa­rency regis­ter from our data. To iden­tify new lobby players, we then repe­a­ted the analy­sis steps from the 2021 report. In the process, we added many new compa­nies and star­tups in parti­cu­lar that are active in the fields of arti­fi­cial inte­lli­gence (AI), FinTech or digi­tal iden­ti­fi­ca­tion.

In total, we iden­ti­fied 651 compa­nies and asso­ci­a­ti­ons that lobby Brus­sels from the digi­tal sector. For the calcu­la­ti­ons, we again used the lower limits of the speci­fied expen­di­ture cate­go­ries from the trans­pa­rency regis­ter. Except for the lowest cate­gory (<€10,000), we calcu­la­ted the mean value (€5,000) and thus arrive at a rather conser­va­tive esti­mate of lobby spen­ding. Most of the data refer to 2022, but as the entries in the trans­pa­rency regis­ter are only upda­ted annu­ally and by the compa­nies them­sel­ves, they may be one or two years older. Further infor­ma­tion on the data basis can be found in the 2021 study.