When Tactical Tech’s Data and Politics research team began to investigate how personal and individual data was being utilised in modern, digitally-enhanced political campaigns, we were quickly struck by the unbalanced coverage, particularly in the media, of the methods and strategies of data acquisition, analysis and utilisation by political campaigns across countries and different political contexts.
In collaboration with international partners, we produced 14 studies to identify and examine some of the key aspects and trends in the use of data and digital strategies in recent and/or upcoming elections or referendums in Argentina, Brazil, Canada, Chile, Colombia, France, Italy, India, Kenya, Malaysia, Mexico, Spain – Catalonia, the United Kingdom and the United States. By working with journalists, digital rights advocates, lawyers, academics and data scientists, our multidisciplinary and practitioner-led approach has produced contextual overviews and tangible case studies of how personal and individual data is used by political campaigns in countries across the globe. With this collection of reports, we aim to expand our understanding of these issues beyond the contemporary, global-north focused coverage.
Read the analysis of the study deadling with the catalan independence forum here